Fresh, plant-forward, earth friendly food. Sweetgreen started with three college students who were simply looking for a healthier way to eat. When we were in school, there were two choices: food that was slow, expensive, and fresh—or fast, cheap, and unhealthy. We saw an opportunity to create a business where quality was never sacrificed for convenience. On August 1st 2007, two months after graduating, we opened sweetgreen in Washington DC, and served our first customers with a vision to reimagine fast food.